Social Media

Are you an expert, or an authority, just because you say you are? How many purported authorities have you met in the past, only to be disappointed in the information they provided, because it was either too basic or flat-out wrong?

Many established businesses and even those recently created within the past two years haven’t updated their websites since they were initially created in the ’90s. My challenge for you is to revamp your website, removing any extraneous flash introductions, music, stock graphics etc…

My blog posts over the next few weeks will outline our thought processes as we continue to evolve our marketing plan for AMM Communications. Today, I would like to talk about website redesign.

Is there a difference? Not really, because a PR firm is involved with the strategic process of managing the public image of a stakeholder, and is therefore intimately involved in the marketing process.

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.

Hunting moles and monitoring negative customer opinions require the same type of strategy, looking carefully for signs that they are there, and implementing a plan to minimize the damage.