Thank you attending my Enterprise University Course 236 – Value Proposition Design – Communicating Your Value through Digital Media. Many of you requested the PowerPoint and supporting documents, so here they […]
Ann Marie and I are often called in as third-party meeting facilitators for our clients, especially when the focus is on strategic marketing planning for the next fiscal year. A technique, that we have been using successfully over the past several years, is Edward De Bono’s “Six Thinking Hats”…
My blog posts over the next few weeks will outline our thought processes as we continue to evolve our marketing plan for AMM Communications. Today, I would like to talk about website redesign.
If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?
“you’ll be a part of someone else’s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have written strong […]
Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.