Public Relations Firms in St. Louis: What to look for?

The Best Public Relations Firm for your business depends on five things: expertise, responsiveness, agility, network and sales focus. What sets them apart? We dig into the details.

Enterprise University Course 236 – Value Proposition Design – Presentation and Documents

Thank you attending my Enterprise University Course 236 – Value Proposition Design – Communicating Your Value through Digital Media. Many of you requested the PowerPoint and supporting documents, so here they are on Slideshare.net:   EU Course 236 Value Proposition Design – Spring 2017 Ed Mayuga from AMM COMMUNICATIONS, LLC And here are the handouts in […]

Six Thinking Hats

Getting Better Results from Meetings – Using “Six Thinking Hats” and SlideBatch Together

Ann Marie and I are often called in as third-party meeting facilitators for our clients, especially when the focus is on strategic marketing planning for the next fiscal year. A technique, that we have been using successfully over the past several years, is Edward De Bono’s “Six Thinking Hats”…

Ring in the New Year with a 2011 Sales and Marketing Plan! The First Step – Website Redesign

My blog posts over the next few weeks will outline our thought processes as we continue to evolve our marketing plan for AMM Communications. Today, I would like to talk about website redesign.

How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

“If You Don’t Have a Plan for Yourself…”

“you’ll be a part of someone else’s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have written strong business plans with well-thought out pro forma financial statements, they have not put as much effort into planning how they would announce their new ventures […]

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