1. Why do I need marketing, strategic communications and public relations? Marketing, strategic communications and public relations are methods and tactics for companies to further their expertise and develop a strong reputation among potential customers and current clients as valued resources. It is hard to garner the attention of anyone today with so many competing items for an individual’s undivided attention. The challenge is to develop the right messaging for your company to attract the attention of your potential customers and current clients, and with a well thought out marketing and strategic communication plan you can achieve your goals to improve your bottom line.
  2. Can I do this myself? Sure you can, but it takes time. For example, we created the LinkedIn group “Public Relations for Small- to Mid-Sized Businesses” for the specific intent of sharing knowledge about marketing and public relations with its members. Effective marketing plans need to be implemented strategically and many entrepreneurs feel that their time would be better spent on the management of their company.
  3. Why should I hire AMM Communications? Ann Marie and Ed Mayuga have extensive experience in the areas of strategic communications, crisis communications, content marketing, sales and business development, leadership training and development, and social media marketing strategy consulting. The value that they provide is in strategic counsel and hands-on coaching to their clients.  Both partners of the company are frequently invited as published authors, guest speakers, and instructors for Enterprise University, to share their knowledge as authorities in their field.
  4. How is AMM Communications different from its competitors? When we initiate the strategic marketing plan process with a client, we have them think about the “buyer personas” of their targeted audience and how “earned media” will result in sales and return on investment. With our extensive sales and business development backgrounds, we recognize the importance of marketing driving sales, and customize the strategic marketing plans to benefit our clients’ overall sales process. We help our clients sell more because they will be seen!
  5. What can a small firm do for me that I cannot receive from a larger marketing agency? At AMM Communications, we work with small- and mid-sized businesses nationwide. When you engage with us, you work directly with the owners and partners of the company, and you have access to Ann Marie and Ed’s extensive business acumen. We also have a nationwide network of pre-qualified marketing professionals and freelancers ranging from graphic designers and internet marketing specialists to strategic planning consultants and audio/visual technicians.
  6. How do you charge for your services? We create a project proposal, typically for a 6-month duration, which is divided into three pricing tiers. We find that tiered pricing is beneficial for our clients because they can project and budget for the marketing services with no surprises. We do not bill at an hourly rate. For ongoing engagements, it is often cost effective for the client to put us on retainer.
  7. Who is the ideal customer for AMM Communications? We usually work with the business owners, CEOs, and senior management of the companies, not-for-profits and government entities that we represent. We target small- to mid-sized businesses nationwide. We are the ideal partner for this type of client because we understand the intricacies of today’s business world, and we act with a sense of urgency, and are advocates for our clients.
  8. How do I know what services I need? We have an initial meeting with prospective clients and discuss their goals, strategies, sales process and target audiences. After setting priorities, a plan is created with the client’s input that provides consistency, accountability and clearly-defined goals.
  9. What are the key services that you provide?
    • Public Relations – Developing the key messages, writing, and connecting clients with reporters nationwide to increase the positive perception of the company’s brand.
    • Crisis Communications – Developing a strategy and key talking points to minimize negative impact.
    • Marketing – Working with internet content marketers, web designers and other marketing professionals to enhance the client’s brand through a mix of tradition and new media.
    • Business Development – Utilizing Ed’s extensive sales and sales management experience to develop sales processes, compensation plans, and CRM reporting. Whether a business has an established sales function or just starting from scratch.
    • Social Media Consulting – Providing hands-on consulting for all social media platforms. Developing engaging content to expand the network. Creating a company and personal brand.
    • Leadership Training & Development – Providing customized educational offerings to professionals on topics ranging from leadership development and critical thinking, to business development and enhanced public speaking.


  1. Why do I need content and social media marketing for my company? You and your company are a brand and content marketing is the ability to produce content so that potential clients know, like and trust your brand. Content marketing combined with social media marketing is the great equalizer that allows companies to compete on a level playing field.