A case for continuing your education at all stages of your business…

A few years ago, I took the Clifton Strengthsfinder assessment, and one of my Top 5 Themes was “Learner.”  For those of you who are unfamiliar with this assessment, it is questionnaire included in the book “Now, Discover Your Strengths” by Marcus Buckingham and Donald O. Clinton.  This finding did not surprise me or anyone in my family because I have always been a curious person, an avid reader, and not afraid to try new things.

Only in exploring new ideas outside of your comfort zone are you truly able to find out what you are good at.  People who are especially talented in the Learner theme have a great desire to learn and want to continuously improve, the book explains.  In particular, the process of learning, rather than the outcome, excites them.

I was lucky in that I finished graduate school at the beginning of my professional career, because I think that it would be very difficult now that I am building our business.  Several of my former colleagues have taken this hiatus in their careers to go back for their MBA’s and I applaud them!  If they eventually start-up businesses of their own, they will have the skills necessary to make rational business decisions and hopefully avoid mistakes.

My point of this blog entry is that entrepreneurs can never rest on their laurels and stop learning, because growing the business requires a diverse set of skills that take a lifetime to learn.  If you have the ability to learn a new skill and perform a critical business function yourself, you will save a great deal of money, lower costs and increase revenues.  When you do decide to hire someone later to take over that role, you will be better informed on the skills needed to excel in that positions.  So never stop learning!

Founded in 2008, AMM Communications is a  St. Louis-based public relations and marketing firm that provides public relations, marketing, crisis communication, social media and sales management training for small- and mid-sized financial institutions, professional service firms and manufacturing companies. For more information, please navigate to www.ammcommunications.com or call 314.485.9499.