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Drive Revenue. Communicate Better.

Drive Revenue. Communicate Better.

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  • PR & Marketing
    • Strategic Marketing Communications Planning
    • Public Relations (Earned Media)
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    • Digital Marketing (Owned Media)
    • Social Media Marketing (Shared Media)
    • Reputation Management (Shared Media)
    • Crisis Communications (Owned Media)
    • Paid Media and PPC Advertising
  • Communications Skills Training
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    • LinkedIn Sustainability and Resume Development Course
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    • Advanced Career Search Skills Course
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Blog | News | Podcasts

Press Releases

Manage your time to give Mr. President a bath

This afternoon Ed and I took Mr. President, our English Bulldog, on what should have been a short walk — 30 minutes. We’d be back and I’d be able to finish the week off with a list nearly completed. Well, April showers bring dirty English Bulldogs. The trail we took offered Mr. President with the […]

Knowing What Your Company Does Best… The Hedgehog Concept

Ann Marie and I recently completed the strategic planning process for AMM Communications.  We consider ourselves both fortunate and ahead of the curve from most start-up companies because we had the resources to work with a consultant to develop the strategic plan for our company early in our history.  Most companies that I know usually […]

A case for continuing your education at all stages of your business…

A few years ago, I took the Clifton Strengthsfinder assessment, and one of my Top 5 Themes was “Learner.”  For those of you who are unfamiliar with this assessment, it is questionnaire included in the book “Now, Discover Your Strengths” by Marcus Buckingham and Donald O. Clinton.  This finding did not surprise me or anyone in […]

The "Tipping Point" of Social Media and Entrepreneurship

I’m a huge Malcolm Gladwell fan. For those of you that haven’t heard of him, he is the author of books such as Outliers, Blink etc. and the first book that he wrote was The Tipping Point: How Little Things Can Make a Big Difference, which I read several years ago and highly recommend for his […]

When to call for reinforcements…

I’m a tinkerer by nature.  I like to take things apart and figure out how they work before calling in someone in to help me (or “calling in reinforcements”).  Sometimes it’s fun trying to put it back together again, but many times it is a huge pain, but I often learn a good lesson in […]

Let the class guide the teaching

Last week, I co-presented a course at Enterprise University, “Public Relations 101: ‘The Earned Advertising.’” Here is a link to the Power Point presentation, http://bit.ly/bwSqmd. What made the course fun to teach is that even though Mary, my co-presenter, and I had put together a Power Point and put a lot of thought into making […]

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