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One of the fundamental tools in public relations is the news release. It can be one of the best approaches. It can be one of the most abused. If written well, used properly, and distributed strategically, the news release is a great tool to communicate your company’s message. Anatomy of a release As the old […]

When you read your favorite online newspaper, and watch or listen to the news, do you wonder how the people interviewed were selected? It’s usually a combination of things but the main reason is that the source is credible and is willing to be interviewed. The source is not unusual. A smiling goat is an […]

Next month, I will be presenting at Enterprise University  “DIY Marketing – How to Promote Your Business Through Social Media”.  This class will be 3 hours long and the audience will not have access to the internet, making it difficult for them to follow along with my presentation, so it will be a challenge to keep them […]

At the beginning of my professional career, I spent some time as a UPS package car driver while  going to night school to earn my MBA.  Among the many things that I learned from that experience besides safe driving habits, was to be efficient with my time.  The object of each day was to run […]

Ann Marie and I are constantly networking to grow our business, whether it be at formal networking groups, having coffee with people we meet, or via social networking and our blog.  Our business is based on 100% referrals, which means that we have to find the balance between business development and being “out there” with […]

On March 14, Daylight Savings Time begins. We push the clock forward by one hour. It’s a great time of year to get energized about taking on a project or introduce something into your daily routine or business operation. With the coming of Spring, why not grow your business by sharing news about your company. […]