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VIDEO: Ed and Ann Marie present “B2ME – Using Social Media PR Strategy to Land Your Next Job” at the Go! Network St. Louis on December 6, 2011

This is a video of Ed and Ann Marie Mayuga speaking to a group of entrepreneurs and people-in-transition at the Go! Network St. Louis on December 6, 2011. In this video, Ed and Ann Marie speak about using social media networking to be your own publicist and chief marketer of a “Brand Called You”. AMM […]

How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

“If You Don’t Have a Plan for Yourself…”

“you’ll be a part of someone else’s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have written strong business plans with well-thought out pro forma financial statements, they have not put as much effort into planning how they would announce their new ventures […]

When Your Company is Small and the Competitor is Big – PR and Social Media are the Great Equalizers

In the battle of David & Goliath, public relations and social media is like the stone that brought down Goliath.

The Difference Between Marketing and Business Development (ie. Selling)

People often confuse marketing with selling, when they are two entirely different practices.

"No complaints"– That is what people want to hear

This morning while I was standing in checkout line at the grocery store, the cashier asked me how I was doing. My normal response, “No complaints. Life is good.”  She went on to complain about how we’ve had too much rain, how she doesn’t like being indoors and how the dreary weather makes her sad…all […]