Marketing

Now that you have changed the look and feel of your website and possibly tweaked the navigation of your website, you need to examine your current brochures, sales literature, even your business cards. If you have changed the logo and colors on the website, that needs to be translated over to the printed material, correspondence etc…

Are you an expert, or an authority, just because you say you are? How many purported authorities have you met in the past, only to be disappointed in the information they provided, because it was either too basic or flat-out wrong?

Small businesses often come up with slogans that aren’t descriptive of what they do. When you hear that a company brings you “the best service” without describing what that service is, then that tagline is very forgettable.  Or you may hear that a company offer “the lowest prices in town” but doesn’t specify which town […]

Many established businesses and even those recently created within the past two years haven’t updated their websites since they were initially created in the ’90s. My challenge for you is to revamp your website, removing any extraneous flash introductions, music, stock graphics etc…

My blog posts over the next few weeks will outline our thought processes as we continue to evolve our marketing plan for AMM Communications. Today, I would like to talk about website redesign.

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?