Media Relations

In the battle of David & Goliath, public relations and social media is like the stone that brought down Goliath.

People often ask Ann Marie and me how public relations and traditional communications fit into a world where social media seems to be taking the forefront of how people obtain information and converse with each other.  My answer is “very easily” because in our view, social media is an extension of traditional “earned” media.  Earned […]

The past few weekends I’ve spent most of my time doing yard work. The right of passage for spring. It isn’t mowing but the more detailed and routine kind of work…killing off the weeds, cleaning up the flower beds, getting the vegetable garden ready for planting, and preparing the patio and pool for summer fun. […]

One of the fundamental tools in public relations is the news release. It can be one of the best approaches. It can be one of the most abused. If written well, used properly, and distributed strategically, the news release is a great tool to communicate your company’s message. Anatomy of a release As the old […]

When you read your favorite online newspaper, and watch or listen to the news, do you wonder how the people interviewed were selected? It’s usually a combination of things but the main reason is that the source is credible and is willing to be interviewed. The source is not unusual. A smiling goat is an […]

On March 14, Daylight Savings Time begins. We push the clock forward by one hour. It’s a great time of year to get energized about taking on a project or introduce something into your daily routine or business operation. With the coming of Spring, why not grow your business by sharing news about your company. […]