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Why Curating is Important for the Best PR Firms (and the Need to Curate Content Frequently!)

You may have been blogging for the last 10 years and built up quite a following to your blog, but like many bloggers, it is difficult to find the time or the creativity to consistently publish a blog. The alternative to authoring is curating content.

This is where the best PR firms can help you – at AMM Communications, we can take the pressure off of your shoulders and do the creative writing and content curation for you! Authoring new, fresh, and engaging content frequently is difficult task, especially with the constant distractions of daily life. It becomes even more apparent when you run your own small business.


We would like to introduce you to a new way of communicating, that we have been using at AMM Communications since the beginning of the year, SlideBatch is a tool to enhance your blog.  SlideBatch helps to solve the problem that many PR firms experience, in curating and repurposing content, either self-authored or earned media, on behalf of their clients that can be shared, promoted, or embedded on the clients’ website. Many traditional PR firms struggle with how to show the ROI of the positive content and buzz they are creating; SlideBatch can show how many people have viewed and shared the batch as well as other analytics. The benefit of using SlideBatch is that you can embed a batch within a blog entries, a web page, or include a link in an email newsletter.

The challenge for many PR firms is managing the marketing tactics of multiple clients, but if you put forth just a few minutes of effort, you will quickly see how easy it is to create, publish, and share a batch of content on their behalf .

Some key points to remember:

  • Blogging takes time, batching takes minutes
  • Both blogging and batching have SEO benefits
  • Blogs can be included in batches, and vice versa

In this blog entry, we reviewed three reasons why batching can enhance your blogging through the curation of content. Set up an account today and try it for yourself!