David-Meerman-Scott-Quotation

“The New Rules of Marketing & PR” by David Meerman Scott

Michael Port, New York Times bestselling author of Book Yourself Solid, says in the foreword, ” This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘The teacher’s teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever changing world of online marketing, if you don’t stay current, you die a fast death…” I agree with this statement completely, and that is why I recommend this book during my Content Marketing classes.

Updated for 2012! “B2ME – Using Social Media Strategy to Land Your Next Job” – AMM Communications

B2ME: Using Social Media PR Strategy to Land Your Next Job with Anne Marie Mayuga and Ed Mayuga You have heard before that there are 19 job seekers for every St. Louis job opening. Rather than compete as an individual, candidates should think of themselves as a service-based business, marketing to their next employer.

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