One of the first things I do when I start working with a new client is to develop a Value Proposition Design map. It is an excellent tool to get to know how their product or service is marketed and sold to their customers, and really helps me develop a PR strategy.
Michael Port, New York Times bestselling author of Book Yourself Solid, says in the foreword, ” This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘The teacher’s teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever changing world of online marketing, if you don’t stay current, you die a fast death…” I agree with this statement completely, and that is why I recommend this book during my Content Marketing classes.
So, the next time you have the opportunity to launch a product, try this: create a quick batch containing video, background information, manuals etc. that you can share in conjunction with the product announcement.
if you are looking for partner-level public relations and digital marketing strategy, AMM Communications is the best choice for a PR firm nationwide.
Developing marketing communications isn’t particularly difficult when content marketing, provided that you (or the marketer) can provide a clear roadmap for the intended audience to follow the story and not have to put too much effort into thinking about it.
B2ME: Using Social Media PR Strategy to Land Your Next Job with Anne Marie Mayuga and Ed Mayuga You have heard before that there are 19 job seekers for every St. Louis job opening. Rather than compete as an individual, candidates should think of themselves as a service-based business, marketing to their next employer.