Are you an expert, or an authority, just because you say you are? How many purported authorities have you met in the past, only to be disappointed in the information they provided, because it was either too basic or flat-out wrong?
Hunting moles and monitoring negative customer opinions require the same type of strategy, looking carefully for signs that they are there, and implementing a plan to minimize the damage.
What your salespeople say in front of the customer may not match what the marketing department planned because the emphasis is on the wrong message.
Ann Marie Mayuga, principal of AMM Communications, the St. Louis-based public relations firm, presented DIY Public Relations: Top 5 Ways to Get Earned Media, to members of the Creve Coeur Chamber of Commerce, on Thursday, July 15, 2010.
“you’ll be a part of someone else’s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have written strong […]
Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.