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Developing marketing communications isn’t particularly difficult when content marketing, provided that you (or the marketer) can provide a clear roadmap for the intended audience to follow the story and not have to put too much effort into thinking about it.

Ann Marie and I are often called in as third-party meeting facilitators for our clients, especially when the focus is on strategic marketing planning for the next fiscal year. A technique, that we have been using successfully over the past several years, is Edward De Bono’s “Six Thinking Hats”…

Try writing a Haiku about your core product or service and you will be a writer. You can also create a batch in SlideBatch to accompany your Haiku, to help market it. Finally, by sharing your Haiku, through Twitter, and adding a link to your batch, you will serve as your own publicist! The hardest part is getting started, so start writing today.

We advocate starting with content marketing on yourself. Why? Because you need to be comfortable with marketing yourself and your skills before you can begin to market the products and services of your company.

Content Marketing On-the-Fly – Using SlideBatch is Easy! Have you seen the latest “Weird Al Yancovic” video “Word Crimes” (a parody of Robin Thicke’s Blurred Lines)? When I saw it a couple of days ago, I thought it was absolutely hilarious!

Any business with a digital footprint can sell more through Content Marketing, but the challenge is that they either have too many choices (ie social media, their website, etc.) or not enough choices (a static webpage). At AMM Communications, we have been using a new digital media sharing platform called SlideBatch to collect, publish, and share information about our clients.