Management

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.

“you’ll be a part of someone else’s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have written strong business plans with well-thought out pro forma financial statements, they have not put as much effort into planning how they would announce their new ventures […]

This afternoon Ed and I took Mr. President, our English Bulldog, on what should have been a short walk — 30 minutes. We’d be back and I’d be able to finish the week off with a list nearly completed. Well, April showers bring dirty English Bulldogs. The trail we took offered Mr. President with the […]

One of my clients, Kelsey Cottrell Realty Group, is owned by a dynamic duo – Kevin Cottrell and Stephanie Combs. They are the leading independently owned residential real estate agency in the St. Louis metropolitan area. Their approach to residential real estate is setting the local real estate market on its ear. They are trailblazers […]

Last month, I met with a prospect where I felt we made a good connection and had a strong shot at earning their business. They interviewed several other agencies. Another firm was selected. (They choose a great independently owned firm in St. Louis, and I know they will receive strong public relations results.) I was […]

Last week, the cashier at the local grocery store kept asking me questions about the food I was purchasing, mainly winter vegetables, as she was running them through the scanner. “What’s this?” “That is a rutabaga.” “I’ve never seen a white carrot.” “That is a parsnip.” “What are these things?” “Those are turnips.” (I like […]